Roles and Responsibilities:
- Performing exhaustive research to gain in-depth knowledge of all customer personas.
- Creating specifications and content appropriate for the brand's customer personas.
- Strategize content pillars and sub pillars.
- Planning the editorial calendar and content proposition.
- Collaborating with content management teams, creative teams, and freelance writers to implement the strategy.
- Overseeing writing style and tone for all content.
- Developing editorial strategy and SEO ready content consistently across all the platforms.
- Performing content gap analyses to determine what type of content is missing and what is needed.
- Tracking and calculating content ROI.
- Ensuring content strategy meets business objectives.
- Good communication skills & Interpersonal skills. Basic understanding of SEO is welcomed.
Pay and benefits:
- Benefits at Intricare Technologies are all about helping you lead a healthy life outside of work.
- We believe the quality time to focus on work starts with quality time to think, exercise, be with family & friends, and of course, time to yourself.
- We are working 5 days.
- We provide medical insurance to all team members and compensation for books, courses you purchase for learning.
- To meet everyone in person, we go for a yearly retreat — you will decide the place.
- We pay for whatever hardware and software you need to work and make sure you are regularly upgraded to the latest versions.
0-1 years (freshers may apply)